Wednesday, October 15, 2008

Rasmussen on “the persuadables”

Scott Rasmussen today - - -

As the candidates prepare for their final debate, the Rasmussen Reports daily Presidential Tracking Poll for Wednesday once again shows Barack Obama attracting 50% of the vote while John McCain earns 45%. That’s the fourth straight day with identical numbers and the twentieth straight day that Obama’s support has stayed in the narrow range from 50% to 52% while McCain has been at 44% of 45% (see trends).

Two percent (2%) of voters say they will vote for “some other candidate” and 3% remain undecided.

Tracking Poll results are released every day at 9:30 a.m. Eastern and a FREE daily e-mail update is available.

While the surface numbers have remained the same, there are details beneath the surface that could offer encouragement for both campaigns.

For Obama, 53% of voters now reject the notion that he’s too inexperienced to be President. That’s up five percentage points over the past two weeks and matches the response immediately following the Democratic National Convention.

For McCain, the encouraging news comes from core supporters—those who are certain how they will vote and that they will not change their mind. Just 42% are certain they will vote for Obama while 40% say the same about McCain. That two-point gap is much closer than the overall numbers. It’s also much closer than the 45% to 38% advantage among core supporters enjoyed by Obama heading into the second Presidential Debate last week.

Overall, 12% of voters remain persuadables who favor one candidate or the other but could change their mind. Those, plus the 3% who remain undecided, are the target audience for both candidates in tonight’s debate.

Fifty percent (50%) of these target voters say the economy is the top issue of Election 2008. That is similar to the overall perceptions of voters. However, while national security matters are second on the list for all voters, the persuadables have less interest in that topic--13% say that cultural issues are their highest priority, 13% name fiscal issues as number one and 11% see national security as most important. Only 5% of persuadables are most interested in domestic issues such as health care and social security. ...

Rasmussen's full report's here.


Those "persuadables" sound like they're just the sort of voters McCain can appeal to.

Note especailly the 13% citing "cultural issues" as their highest priority.

I think they may be those "bitter people who cling to guns and religion."

They're more likely to break for McCain IMO.