Publisher Orage Quarles III and top editors at the McClatchy Company’s liberal/leftist Raleigh News & Observer say they’re excited about all the readers who are showing up at the N&O’s 40-plus blogs.
This morning I visited the Editors’ Blog which the N&O describes as the blog where:
Top editors answer questions and talk about The N&O's print and online news reporting. Contributors are John Drescher, executive editor, and senior editors Dan Barkin, Steve Riley and Linda Williams.Two things got my attention.
First - How few posts the 4 top N&O editors have put up in recent weeks.
Would you believe only 7 since Mar. 17? How about only 10 since Mar. 3?
Second - Can you guess how many readers commented during the 7 weeks since Mar. 3?
The answer’s one.
The reader posted on Mar. 3 to express satisfaction with changes at the comics page.
Since then there's not been a single reader comment.
Four editors, 10 posts and 1 comment in 7 weeks!
McClatchy CEO Gary Pruitt says his company has a bright future on the Internet. He boasts about the online journalism training McClatchy’s given its people and their skills as bloggers. He’s said more than once he’s proud of how McClatchy editors engage readers in what he calls “interactive journalism.”
Others disagree with Pruitt’s talk of McClatchy's bright future on the Internet. They say the company’s been badly managed for years, including doing a very poor job of adapting to the “new journalism Internet world.”
Many of the company's critics believe McClatchy’s future, at least under the present management, is not on the Internet, but in bankruptcy court.
JinC Regulars know I agree with those who say McClatchy’s headed for bankruptcy.
Today’s visit to the Editors’ Blog did nothing to change my mind.