Audit Bureau of Circulations figures for the six-month period ending Mar. 31, 2007 are out. They show a 2.1% drop in circulation at the national level compared to the six-month period ending Mar. 31, 2006.
How about the two daily newspapers which circulate in the Duke/Durham area where the Duke Hoax, first called “the Duke lacrosse rape scandal,” has played out for the last thirteen months? How’d they do? (pdf table)
The Durham Herald Sun’s circulation dropped 17.1% (Sunday) and 17.6%(M-F).
The Raleigh News & Observer’s circulation dropped 0.4% (Sunday) and 0.5% (M-F).
The H-S reported an average Sunday circulation for the period of 37, 000 (rounded to nearest thousand); the N&O reported 213, 000.
I’ll say more about the H-S and N&O’s latest circulation figures in a day or so.
Meanwhile, here’s a Nov. 7, 2006 post, “The Herald Sun’s ABCs,” that begins:
Bob Ashley became editor of the Durham Herald Sun in late 2004. During the next 15 months, the paper’s circulation declined about 20%.The post provides some background on the H-S and takes a look at its Hoax coverage up through the November, 2006 DA election, by which time the H-S, IMO, was campaigning for Nifong in its news columns and on its editorial page.
You should know that the H-S, in keeping with a practice in place for decades before the Paxton Company bought the paper and installed Ashley as “guy in charge,” does not formally endorse candidates for office.
However, there are ways to get around that and the H-S, IMO, did on its editorial page. It wasn’t for nothing that Nifong supporters here in Durham kept saying in Sept. and Oct.: “Did you take a look at that editorial in the H-S?”