Tuesday, March 14, 2006

Press exaggeration in Britain

You hear a lot in the states about how British tabloids exaggerate.

In truth all the major newspapers here do, even ones like The Times of London and the Daily Telegraph that like to be classified as "serious newspapers."

Here's an example of what I'm talking about.

Today, Mar. 14, the tabloid Daily Mail headlines: PILL TO BEAT HEART DISEASE

Its story begins :

Heart patients can reverse damage to their arteries using a powerful new drug.
The drug is a statin, Crestor.

Further into the story we learn the headline claim is based on a small study, with experts cautioning that while the results are promising much further study will be needed before a claim of reversal in arterial narrowing can be made.

So how did The Times of London treat the story?

Page one headline: One pill a day to beat heart disease

And The Daily Telegraph?

Heart drug is found to turn clock back on furred arteries

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