From James Hibberd’s The Live Feed, a daily news site covering the television industry - - -
NBC's Rosie O’Donnell variety show disappoints
The network's attempt to revive the primetime variety show failed to draw an audience Wednesday night, tying for the evening's lowest-rated program.
A mere 5 million viewers tuned in for the 8 p.m. premiere of "Rosie Live," with the program earning a 1.2 preliminary adults 18-49 rating. The telecast matched ABC's recently canceled "Pushing Daisies" as the night's lowest-rated program on a major broadcast network.
NBC had high hopes for the special and planned to expand the program into a series should viewers re-embrace the decades-old variety format. Other networks, too, were watching closely since several are developing variety shows of their own.
"There's a notion that the climate is right for the genre to make a comeback," emailed one executive at a rival network. "I guess we now know what not to do, thanks to Rosie."
Segments included Kathy Griffin impersonating Nancy Grace, Alec Baldwin hitting Conan O'Brian with a pie, O'Donnell singing "City Lights" with Liza Minnelli and Jane Krakowski doing a product-placement-themed striptease for
Hibberd’s entire report’s here.
As for what on earth Rosie was thinking, I’d guess it was that her basic cheap and nasty programming that’s worked for her in the past will work now.